How to write a headline
Start off with this formula: The exact (TRIGGER WORD) formula for overcoming (PAIN) so you can (GOOD) without (BAD)
Use trigger words. Jason has a
PDF file on trigger words.
He suggests to go to
Amazon and search for books in the same industry. Look for a book with a good rating. Search for peoples' reviews that have 3 star ratings and find trigger words from their reviews.